Lessons from DAD

Lessons from DAD: TAMS

The Time Announce Management System, also known as ‘TAMS’, is a feature built into DAD which allows stations to automate time announcements and incorporate them into their playlists. A TAMS event can be scheduled into a playlist or can be added to a playlist manually using the Playlist Modify tool.

The benefit of using TAMS instead of recording and scheduling spoken time cuts into a playlist is that the time is always based upon the time of playout. For example, if the TAMS event is played at a time other than the time for which it was scheduled, it will play the correct time.

Recording TAMS announcements can be done in one of two styles which allows the user to determine how the announcement should sound. Additionally, a ‘header’ and ‘trailer’ can be recorded to keep the announcement consistent with the station’s brand.

While many users will only use one TAMS profile for all hours of the day, it is possible to record multiple profiles and use them for different day parts. For example, a female voice might announce the time during the morning drive while a male voice announces the time during the afternoon drive.

For other automated announcement systems, ask your ENCO sales representative about A.I.M. for natural sounding text-to-speech generation. A.I.M. can be used for S.A.P. channels or for a variety of broadcast and commercial sound applications.

For questions or assistance with setting up TAMS, contact ENCO Systems Technical Support at (248) 827-4440 and select option 2.


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