Southfield, MI, April 11, 2016 – ENCO will showcase its Visual Radio solution for broadcasters at the 2016 NAB Show (April 18-21, Las Vegas Convention Center). The fully integrated platform uses the power of ENCO’s DAD radio automation and Presenter management interface to deliver a complete multimedia experience to web and mobile audiences.
Visual Radio gives broadcasters a comprehensive content acquisition and production system for the scheduling and delivery of synchronized video and audio, with targeted advertising support. Broadcasters can cleanly deliver and monetize radio programming online, broadening reach as audiences change how they perceive and consume broadcast radio.
Visual Radio’s operational flexibility is especially important for radio broadcasters familiarizing themselves with video production workflows. ENCO’s Visual Radio solution delivers music videos, program audio and interstitials (targeted ads, promos). ENCO’s familiar Presenter interface eliminates the need to learn new software and manage multiple content libraries. Instead, customers benefit from an intuitive live-assist application to suit each operator’s preferred balance of manual and automated control.
A Visual Radio exhibit at the booth will demonstrate how operators can create a manual or automated workflow to seamlessly deliver high-quality, professional video feeds. The demonstration will also accentuate the quick learning curve for live camera switching; and the display of graphical elements including lower-thirds, network bugs, social media feeds and breaking news crawls. ENCO will exhibit at Booth N2518.
“ENCO’s Visual Radio solution represents the first true platform to tightly integrate all hardware and software required to produce a television-like experience for radio audiences,” said Ken Frommert, general manager, ENCO. “We’re making it easier and cost-efficient for our customers to migrate away from lower-quality webcasting platforms. While there is plenty of freedom for manual operation as desired, Visual Radio acts as the director in your studio when used in a fully automated fashion.”
ENCO’s solution offers built-in intelligence that eliminates some of the more complex tasks traditionally associated with high-end, studio-based video production. For example, voice-controlled camera application will switch between hosts and guests during live radio programming, triggered though recognition of “hot” microphones. Operators can additionally create custom rules to display all camera feeds at once, and assign dedicated graphical overlays to frame each shot. Tighter integration with graphics software further simplifies the user experience, including the management and integration of live social media feeds, visual effects and transitions.