An Integration Of SPECai Into vCreative Arrives

ENCO Systems, Benztown, Compass Media Networks, and vCreative have entered into apartnership to bring SPECai, an AI spec ad service, to vCreative’s customers by integrating SPECai into its suite of creative workflow platforms for broadcasters.

For stations affiliated with both vCreative and SPECai, the integration streamlines the process of requesting a spec spot.

Consumers can benefit from the integration by selecting the SPECai option from within the vPPO or vProMedia order form to create spec spots to present to their clients.

Mary DelGrande, Chief Executive Officer of vCreative, commented, “AI is not just an add-on, but is becoming a core component that drives efficiency, creativity, and decision-making in all aspects of business. We recognized the need for a more robust AI tool in our suite of creative workflow products, so by integrating SPECai into our platforms, we are not just streamlining operations; we are reimagining what’s possible for our clients. This partnership is a testament to our commitment to innovation that offers our users smarter, faster, and more intuitive tools that adapt to their evolving needs.”

Ken Frommert, President of ENCO Systems, added, “AI development has accelerated at a swift pace since we first previewed SPECai late last year. We anticipate a strong adoption rate in the coming months as customers grow familiar with the technology. Partnering with forward-thinking companies like vCreative is an essential part of our business development strategy for SPECai, and we are thrilled to become a key contributor to the creative production process within vPPO and vProMedia. We share vCreative’s philosophy of enabling more efficient workflows for customers, and we look forward to our collaborations moving forward.”