Enco says it will use IBC2025 to demonstrate updates to its AI platforms for radio, including the first international appearance of dynamic content insertion tools for aiTrack and three new features for its SPECai ad creation system. The company will exhibit at Stand 8.C76.
aiTrack, previewed at IBC2024, uses generative AI models and synthetic speech engines to create and insert voice tracks and short breaks, including news, weather and traffic. Enco says new tools aimed at international markets include multi-language dialogue options and expanded emotional tones and inflections, with more features planned later in the year. The company adds that aiTrack can be customised to balance human presenters and AI-generated content.
Customizing power
Ken Frommert, president of Enco, said, “Broadcasters will have the power to customise aiTrack to suit their on-air environment through the day and overnight, including the flexibility to schedule dynamic insertions anywhere within any playlist.”
Enco notes that aiTrack follows the launch of SPECai, developed with Benztown and Compass Media Networks, which it says is now in use at more than 1,100 radio stations. SPECai allows sales teams to create ads in real time using professional voice models, music beds and copywriting templates.
New features
At IBC2025, Enco will unveil three new SPECai features:
- Speech-to-Speech — lets users record their own delivery, which SPECai then processes with a selected synthetic voice while retaining pacing and tone.
- Voice Shift — allows precise placement of voice delivery within a spot for timing or dramatic effect.
- Voice and Music Interface — adds filtering by category, tags and keywords to speed up the selection of voice models and music beds.
Other tools making their debut include LeadGenie, which generates demo ads for clients, and InstaSpot, which Enco says can instantly produce ads by scanning a company’s website to generate scripts and select matching voices and music.
ENCO is at Hall 8 — 8.C76
