LAS VEGAS — aiTrack, manufactured by ENCO, is the recipient of Future’s Best of Show Award, presented at the 2025 NAB Show by Radio World.
Future’s Best of Show Awards are evaluated by a panel of engineers and industry experts, and are selected based on innovation, feature set, perceived value and application in serving the industry.
Winners receive a crystal-glass trophy for display at the NAB Show and will be featured in Radio World, winners will also be featured in promotional material for the awards which includes online articles, newsletters, social posts and subscriber-facing emails.
At NAB 2025, ENCO showcased new developments coming soon to aiTrack that open its dynamic content insertion capabilities for ENCO’s DAD on-air radio automation system. While ENCO can support many live and pre-scheduled insertions, aiTrack offers broadcasters the freedom to develop more holistic strategies that blend human talent and AI content. For example, an AI-generated news or branding segment might follow live voice talent at the top of the hour, or perhaps an ad break could build-in AI-generated traffic and weather reports. aiTrack offers the flexibility to build AI generative copy insertions with automated voice tracks into playlists well in advance of airtime.
Users can add real-time interactive options for weather, news, sports and other information for local markets, with the freedom to schedule content in flexible ways that drive AI and playlist interactions. For example, users can schedule AI content with music scheduling and traffic systems, and interactions are made more colorful through pre-set voice types or custom cloned voices. Powerful AI-assisted script creation is useful for station branding within breaks for a natural sound, or sponsorships and underwriting at the start, end or within a break. Scripts that are planned in advance are auto-generated just ahead of playout to ensure relevancy.
“The products nominated for the Best of Show program, provide an outstanding overview of new technology on the show floor and shine a spotlight on the very best,” said the awards editorial team.
“We’re honored to receive the Best of Show Award for aiTrack,” said Ken Frommert, President of ENCO. “It truly shows our commitment to innovation with flexible, AI-driven tools to elevate a broadcaster’s content strategy. AiTrack will give stations the power to easily blend human creativity with AI efficiency, helping them better engage their local audiences and stay ahead in a media landscape that grows and changes quickly.”
