KLMI(FM) in Laramie, Wyoming is one such station that was seeking further efficiencies in their production workflow. As an existing DAD and Benztown customer, the 50kW station owned by Wolf Creek Broadcasting was an ideal proving ground for the benefits of integrating the two systems.
With DAD’s immense storage capacity, KLMI has discovered new operational efficiencies through automated ingestion of Benztown content. Upon entering specific criteria, DAD automatically pulls relevant content for each on-air program from the Benztown cloud as it appears. Instead of waiting on a producer to receive and deliver content, it is now right there at the talent’s fingertips.
“This seamless integration has truly enhanced both the ENCO and Benztown experience,” said Shawn Faxon, owner of Wolf Creek Broadcasting. “Whereas we would previously manually log into Benztown from a web portal, download and ingest content manually, the transition to an automated workflow saves us additional time and labor in the very time-sensitive universe of live radio.”