ENCO was not only one of the original innovators in radio automation – they were, and remain, ahead of their competition when it comes to reducing complexity of the automation operation.
Take Radio Magic, an ENCO DAD customer since 1993. The two-station FM network serving southern Italy has long relied on DAD to simplify workflows and reduce costs and labor.
“We were the first broadcasters in the world to leverage a fully automated radio system from a single PC,” said Radio Magic General Manager Raffaele Barbieri. Since then, ENCO has helped customers worldwide do more than less, enabling multichannel automated playout for many channels with minimal hardware and workstations.
Radio Magic has now taken automated workflow simplicity further with the integration of ENCO’s Ensemble Music Scheduler software, minimizing the steps required to create and schedule playlists. Furthermore, Radio Magic is now experiencing the magic of ENCO’s enCloud toolset, adopting the iDAD mobile app to insert new music and advertising content from any networked location – inside the studio or from a remote location.
Learn more about how ENCO’s feature set and ease of use benefits Radio Magic’s operation here.